Welcome to digital digest. This is where I'm going to post all the things that I find awesome in the world of digital marketing. Everything from tips and tricks, best practices, to current news and updates.
What is digital marketing? Well, its pretty similar to regular marketing, but using digital technology. It is the marketing of products or services using digital technology to a consumer. Why does it matter? Well, people are starting to do the majority of their research for products online, and many people won't look past the first page of google search results. So if you aren't present on the internet, you aren't going to be found.
One of my favourite quotes sums it up the best.
Business without advertising is like winking at a girl in the dark. You know what you're doing, but nobody else does. - Steuart H. Britt
Steuart speaks the truth. You could have the best product in the world, but if nobody knows about it, it isn't going to matter. Since more and more people are looking online for the answers to their questions, digital marketing and strategy matters. I'm here to show you how to get the most out of what is a constantly changing environment so you can do what you do best, which is serving your customers.
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